Roy’s Hawaiian Fusion Cuisine was updating their restaurants, their menu and wanted to update to their identity to match. Utilizing their original logo that they wanted to retain, we developed a fresh new upscale look to go along with their new menu offerings.

The project included updating the brand look and applying it to items such as menus, postcards, promotions, gift cards, direct mail, outdoor and the website. We also created a photo library of new and classic menu dishes to be featured.