The first ever Toyota C-HR stands out from the crowd with its daring design and nimble handling. The brainchild of an engineer who’s is a diehard racer at heart, this creative move mimics the mindset of the C-HR target, out-of-the-box, creative, and anything but predictable. 

For the launch, we created a variety of video and still photography assets to be used across web, events, social and print. The result is a set of visually exciting and stylish content unique to the spirit of C-HR and its target audience. I co-directed video and art directed photo shoots. I also designed and oversaw production of various dealership launch materials such as point of sale items and brochures.