The Mazda CX-9 is more than just a 3-row crossover. It’s a way of getting the people most important to us to more of the things we love to do. From city commutes to road trip adventures, the CX-9 lets you do more in elegant style and spacious comfort—part adventure-seeking SUV, part luxury retreat.

Shot in a variety of locations, we tell the visual story of a family getting to know each other and the CX-9 as they travel together from home, to work, to adventure. We created a library of still photography and video assets to be used across all channels—digital, social and print.

The first ever Toyota C-HR stands out from the crowd with its daring design and nimble handling. The brainchild of an engineer who’s is a diehard racer at heart, this creative move mimics the mindset of the C-HR target, out-of-the-box, creative, and anything but predictable. 

For the launch, we created a variety of video and still photography assets to be used across web, events, social and print. The result is a set of visually exciting and stylish content unique to the spirit of C-HR and its target audience. I co-directed video and art directed photo shoots. I also designed and oversaw production of various dealership launch materials such as point of sale items and brochures.

Working with Saatchi & Saatchi LA, we created a series of short videos to highlight the features of the new Toyota Tacoma. Shot on location at my favorite mountain.

The Mazda2 is a sub-compact car that has a lot of what goes into every Mazda - all put into a smaller package. It’s Zoom-Zoom in its most concentrated form or Zoom-Zoom Concentrated. This theme was carried through from the debut at the Los Angeles Auto Show to the launch that included print, digital and social media. For the show, we created a flyer with a pull out that instructed the user how to use the flyer to trigger, with the use of a webcam, a video experience to show the car in Augmented Reality (3-D).

To keep the unconventional approach, we created a product brochure that resembles a can of Zoom-Zoom Concentrated. It included the same graphics from the Auto Show to trigger the Augmented Reality experience. For the showroom, we continued the theme with a giant can display to hold the brochures.

For the introduction of the redesigned Prius, we created a series of short videos to highlight new technology and features for use on Toyota.com. These clear and to the point, ‘snackable’ size videos allow for easy understanding and enable intenders to learn about features in further detail. My role was creative concept and development as well as art direction with the director and production company through the editing process.

Jacuzzi needed consumer brochures for their new line of spas. The previous catalogs were very dry and product oriented. I thought... what’s so great about a Jacuzzi? First it’s the bubbles. Second is, you want to have fun with your friends. Bubbles, people, fun.

A combination of stock images and shots from the Jacuzzi photo library were combined to create covers that set Jacuzzi apart as well as being cost effective. The brochures are designed in 3 different heights to stack together in a folder or display.

Working with Saatchi & Saatchi LA, we created a series of short videos to highlight the features of the new Toyota RAV4.

Utilizing first responders as drivers and narrators, we put the Subaru Forester Forester up against the competition in a Crossover Challenge to highlight Subaru's superior all-wheel drive capabilities. This video was featured on Subaru.com, YouTube and in dealer showrooms. I concepted and developed the Challenge in collaboration with the director, product specialists, event organizers, the Sherriff’s Department, USAC and Subaru. Also very involved with editing and music.

Roy’s Hawaiian Fusion Cuisine was updating their restaurants, their menu and wanted to update to their identity to match. Utilizing their original logo that they wanted to retain, we developed a fresh new upscale look to go along with their new menu offerings.

The project included updating the brand look and applying it to items such as menus, postcards, promotions, gift cards, direct mail, outdoor and the website. We also created a photo library of new and classic menu dishes to be featured.

The Cadillac Elmiraj Concept represents an exploration of how Cadillac designers have created a new design vision for a grand coupe.

This video is an alternate version created for the Cadillac Design Team in California. Using existing footage shot by director Rick Graves, we used new music and created a shorter edit for more impact and emphasis on the driving experience.

Mazda brand brochure. The large format (16”x11”) is meant to stand apart and be noticed in the clutter of all the other literature generally collected at an auto show. All The Mazda vehicles are represented in the piece in terms of how they evoke the Mazda brand.

Subaru. The car that goes everywhere. These videos utilize live-action and CG animation to feature Subaru's engineering and safety technologies.

Print ad concepts for the launch of the Mazda5. The Mazda5 is not really a minivan or a car. It’s definitely not what you expect. The concepts parody other print advertising at the time of the launch to grab attention and take a second look, hence the tag line... It’s a lot like nothing else.